Senior Product Marketing Manager, NFT

Coinbase has built the world's leading compliant cryptocurrency platform serving over 68 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

What you’ll be doing (ie. job duties):

• Responsible for the development and execution of Coinbase’s marketing strategy for Coinbase NFT including product GTM, creator acquisition & partnerships, and consumer awareness & product adoption.
• The voice of the customer and trusted advisor as to how current and future creator / partner / customer needs inform product messaging, brand differentiation, marketing content, and collateral.
• Develop and lead successful product launches and ongoing marketing campaigns in close collaboration with the product team
• Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, and websites
• Work cross-functionally with product, sales, design, brand, communications, support, etc. to build our pipeline and improve conversion rates
• Think big about the future of NFTs and how you can bring creators, partners, and consumers into the ecosystem more quickly
• Measure and report against the performance of product marketing initiatives

What we look for in you (ie. job requirements):

• Minimum of 5-8 years of Product Marketing preferably in the consumer / creative / creator space, Product Management experience, or other relevant technology product marketing experience
• Powerful storyteller: written, verbal, and visual
• Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions. Due to the newness of the space, a strong ability to create clarity amidst ambiguity and unknowns will be essential.
• Outstanding project management skills
• Self-starter and ability to be ready to roll-up your sleeves and get things done
• Demonstrated ability to collaborate effectively across multiple teams

Nice to haves:

• You have crypto experience and a knowledge of the crypto / NFT market
• You have experience working on creative / creator products or other consumer products
• MBA from premier school