Lead, Product Analyst

Job description

Bakkt is a trusted digital asset platform that enables consumers to buy, sell, store, send and spend digital assets. Bakkt’s platform, is available through the Bakkt App and to partners through the Bakkt platform.

Bakkt was founded in 2018 with a unifying vision: to connect the digital economy. We power commerce by enabling consumers, businesses and institutions to unlock value from digital assets.

Digital assets – which include cryptocurrency, loyalty and rewards points, gift cards, in-game assets, and non-fungible tokens, or NFTs, which are unique digital assets that are not interchangeable – comprise a growing $1.6 trillion marketplace. We are unlocking new ways to participate in the digital economy for consumers, businesses, and financial institutions. We accomplish this by expanding access to and improving liquidity for digital assets.

Since our inception, we have hit a number of milestones, working behind the scenes to build a platform worthy of our vision – lowering barriers of entry into cryptocurrency, launching partnerships with some of the world’s premier brands and adding value to consumers’ digital assets by making their rewards and loyalty programs more compelling.

Bakkt acts as a profound bridge connecting the digital ecosystem and sitting at the intersection of crypto, loyalty and payments. Our platform enables consumers to leverage their digital assets – from cryptocurrency, to select loyalty points, gift cards and merchant offers – in new and exciting ways. It also enables companies & merchants to access all of these capabilities, extending engagement with their customers, creating moments of delight while broadening the appeal and daily use of their loyalty and rewards programs. Now, let’s get to the real reason why you’re here – how we can work together.

Bakkt’s Lead of Marketing Operations and Analytics will work collaboratively with product, marketing and engineering teams to deliver marketing capabilities and platforms for Bakkt’s portfolio of products and services across crypto, loyalty and payments.


  • Conduct analysis across relevant products to inform Bakkt’s loyalty & rewards product roadmap, points of differentiation, pricing, partner solutions and sales efforts
  • Gather, analyze, and distribute intelligence on products, market conditions, competitors, sectors and customers to enable business decision making
  • Deploy a process that includes the preparation of analysis to address the business problem, ascertains competitive data sources, collects and assembles the data, produces actionable intelligence, communicate results and findings to stakeholders
  • Build strong relationships across the loyalty & rewards team as well as with partners in marketing, sales, design and technology


  • Recent college graduate or 1-2 years of experience in product-related roles at technology or marketing companies
  • Strong analytical skills with ability to collect, decompose and synthesize information
  • Interest in loyalty & rewards, crypto and payments
  • Interest in creating new products and platform capabilities
  • Strong written and oral communication skills with the ability to be concise and distil information effectively.

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